Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

McLean, Graeme and Barhorst, Jennifer B. and Shah, Esta and Mack, Rhonda (2019) Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. In: Theory+Practice in Marketing Conference, 2019-05-16 - 2019-05-18, Columbia University.

Preview

Text. Filename: McLean_etal_TPM2019_Exploring_the_antecedents_and_consequences_of_augmented_reality_on_brand_experience.pdf Accepted Author Manuscript Download (943kB)| Preview

ORCID iDs

McLean, Graeme ORCID: https://orcid.org/0000-0003-3758-5279

• Share and Export
  

  RDF+XMLRDF+N3EP3 XMLMETSASCII CitationRefWorksMultiline CSVRDF+N-TriplesReferDublin CoreRIOXX2 XMLSimple MetadataOpenURL ContextObject in SpanHTML CitationEndNoteMODSRIS (EndNote Online, Zotero, Ref manager, etc)JSONAtomMPEG-21 DIDLData Cite XMLBibTeXOpenURL ContextObject
• Item metadata

  Item type:	Conference or Workshop Item(Speech)
  ID code:	68024
  Dates:	Date Event 18 May 2019 Published 16 May 2019 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	23 May 2019 15:38
  Last modified:	15 Dec 2024 01:55
  URI:	https://strathprints.strath.ac.uk/id/eprint/68024