An investigation on the online customer experience – the role of social interaction

McLean, Graeme and Wilson, Alan (2015) An investigation on the online customer experience – the role of social interaction. In: The 14th International Research Symposium on Service Excellence in Management, 2015-06-18 - 2015-06-21.

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Abstract

This paper explores the online customer experience in relation to Government provision of business support services. The aim of this research is to understand the variables that can influence customers searching for business support services online and to explore the potential role of social interaction during a customer's online experience. This study provides a theoretical framework outlining the variables that have the potential to influence the online customer experience within the business support environment. The initial methodology is outlined along with an explanation of the current phase of the research.

ORCID iDs

McLean, Graeme ORCID: https://orcid.org/0000-0003-3758-5279

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	61496
  Dates:	Date Event 18 June 2015 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	07 Aug 2017 12:03
  Last modified:	11 Nov 2024 16:51
  URI:	https://strathprints.strath.ac.uk/id/eprint/61496