The role of internal branding in the delivery of employee brand promise

Punjaisri, Khanyapuss and Wilson, Alan; Balmer, J.M.T. and Powell, S.M. and Kernstock, J. and Brexendorf, T., eds. (2016) The role of internal branding in the delivery of employee brand promise. In: Advances in Corporate Branding. Palgrave Macmillan Ltd., London, pp. 91-108. ISBN 9781352000078

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

• Share and Export
  

  MPEG-21 DIDLRIOXX2 XMLBibTeXEP3 XMLMODSJSONRDF+N3Multiline CSVReferMETSRefWorksRIS (EndNote Online, Zotero, Ref manager, etc)RDF+XMLEndNoteASCII CitationOpenURL ContextObject in SpanAtomDublin CoreRDF+N-TriplesHTML CitationData Cite XMLOpenURL ContextObjectSimple Metadata
• Item metadata

  Item type:	Book Section
  ID code:	59778
  Dates:	Date Event 25 November 2016 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Feb 2017 12:06
  Last modified:	04 Dec 2024 13:02
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/59778