The influence of product complexity on team performance within NPD

Fain, N. and Žavb, R. and Vukašinović, N.; Culley, Stephen J. and Lindemann, Udo and McAloone, Tim and Weber, Christian and Marjanović, Dorian, eds. (2016) The influence of product complexity on team performance within NPD. In: Proceedings of the DESIGN 2016 14th International Design Conference. Proceedings of the International Design Conference, 4 . The Design Society, HRV, pp. 2069-2080. (https://www.designsociety.org/publication/39016/th...)

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Abstract

This paper explores the influence of product complexity on team performance. A longitudinal case study of a Masters course European Global Product Realisation, where 4 universities collaborate on product development projects is used to study the phenomenon. 4 different projects are explored, where in 2 of them teams worked on the full product development process for a particular product and 2 projects where several teams worked on a single product, thus the focus was on developing specific modules of the same product, due to its complexity.

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  Item type:	Book Section
  ID code:	57497
  Dates:	Date Event 16 May 2016 Published 26 February 2016 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	22 Aug 2016 14:05
  Last modified:	21 Nov 2024 01:28
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/57497