Entrepreneurial ideation : unpacking the relationships between creativity, style and trends

Pret, Tobias and Carter, Sara and Shaw, Eleanor (2016) Entrepreneurial ideation : unpacking the relationships between creativity, style and trends. In: Academy of Management Meeting, 2016-08-05 - 2016-08-09, California. (In Press)

Abstract

Generating novel and useful ideas that can be turns into business opportunities requires creativity. However, understanding of how entrepreneurs employ creativity to develop ideas over time is limited. We therefore explore strategies that entrepreneurs pursue to engage in ideation processes. Set within the context of the UK craft industry, this study investigates the lived experiences of 10 creative entrepreneurs over 18 months.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	55979
  Dates:	Date Event 17 March 2016 Published 17 March 2016 Accepted
  Subjects:	Social Sciences > Commerce
  Department:	Strathclyde Business School > Hunter Centre For Entrepreneurship
  Depositing user:	Pure Administrator
  Date deposited:	22 Mar 2016 12:39
  Last modified:	09 Apr 2024 06:13
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/55979