The effect of acculturation process on consumers in their acceptance of e-commerce platform

Lacka, Ewelina (2013) The effect of acculturation process on consumers in their acceptance of e-commerce platform. In: British Academy of Management e-Business & e-Government SIG, 2013-04-04 - 2013-04-05, University of Newcastle.

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	49487
  Dates:	Date Event April 2013 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Science > Mathematics > Computer software
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	02 Oct 2014 11:24
  Last modified:	09 Apr 2024 06:01
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/49487