Marketing strategies of MNCs from emerging markets : recent trends

Mellahi, Kamel and Demirbag, Mehmet and Cavusgil, Tamer and Danis, Wade (2010) Marketing strategies of MNCs from emerging markets : recent trends. International Marketing Review, 27 (2). pp. 137-140. ISSN 0265-1335

Abstract

This article discusses marketing strategies of MNCs from emerging markets.

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• Item metadata

  Item type:	Article
  ID code:	46139
  Dates:	Date Event 2010 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Strategy and Organisation
  Depositing user:	Pure Administrator
  Date deposited:	26 Nov 2013 14:40
  Last modified:	08 Apr 2024 20:57
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/46139