The use of mystery shopping in the measurement of service delivery

Wilson, Alan; Gabbott, Mark and Hogg, Gillian, eds. (1998) The use of mystery shopping in the measurement of service delivery. In: Service Industries Marketing. Frank Cass, London. ISBN 9780714644394

Abstract

This chapter looks at the use of mystery shopping in the measurement of service delivery

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• Item metadata

  Item type:	Book Section
  ID code:	45586
  Dates:	Date Event 1 August 1998 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	04 Nov 2013 12:48
  Last modified:	08 Apr 2024 13:06
  URI:	https://strathprints.strath.ac.uk/id/eprint/45586