Crisis of confidence : re-narrating the consumer-professional discourse
Laing, Angus and Newholm, Terry and Hogg, Gillian (2005) Crisis of confidence : re-narrating the consumer-professional discourse. Advances in Consumer Research, 32. pp. 514-521. ISSN 0098-9258 (http://acrwebsite.org/volumes/9133/volumes/v32/NA-...)
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Abstract
The professional-consumer relationship in professional services has undergone unprecedented change. Relationships which were traditionally dominated by respect for professional status are in flux as increasingly educated consumers challenge the professional establishment. This paper considers the nature of the professional service consumer and the implications for professional service encounters. Based on qualitative interviews we identify four patterns of consumer-professional interaction, compliant, collaborative, confirmatory, and consumerist, which reflect the nature of the discourse between consumer and professional
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Item type: Article ID code: 4448 Dates: DateEvent2005PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 18 Nov 2007 Last modified: 11 Nov 2024 08:44 URI: https://strathprints.strath.ac.uk/id/eprint/4448