Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign

Stead, Martine and Eadie, Douglas and Mackintosh, A.M. and Stead, A.M. and Tagg, S.K. (2002) Changing speeding behaviour in Scotland : an evaluation of the 'Foolsspeed' campaign. Scottish Executive, Edinburgh. ISBN 9780755934546

Abstract

To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding.

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• Item metadata

  Item type:	Book
  ID code:	36925
  Dates:	Date Event 1 October 2002 Published
  Subjects:	Medicine > Pharmacy and materia medica
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	20 Jan 2012 15:28
  Last modified:	11 Nov 2024 15:39
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/36925