The value cube, a tool to create value : origins and applications

Bititci, Umit and Martinez, Veronica (2002) The value cube, a tool to create value : origins and applications. In: Conference Proceedings IEEE International Engineering Management Conference, 2002-08-18. (https://doi.org/10.1109/IEMC.2002.1038462)

Abstract

Woodruff (1997) and Treacy, and Wiersema (1996) see value as the next source of competitive advantage and suggest that organisations should reinvent their companies. Moreover, to enable long-standing firms that produce value over time, it is crucial to continuously re-configure the opportunities. The objective of the paper is to illustrate through two case studies, from chemical and drink sectors, the application of the value cube. The paper starts by explaining the value cube and its six value propositions. Then, the methodology for the application of the case studies is discussed and it is followed by the identification of the value propositions of both organisations and the explanation of how these organisations create value. The paper concludes with a set of lessons learned and contributions.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	32983
  Dates:	Date Event July 2002 Published
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management
  Department:	Faculty of Engineering > Design, Manufacture and Engineering Management
  Depositing user:	Pure Administrator
  Date deposited:	06 Sep 2011 08:49
  Last modified:	11 Nov 2024 16:30
  URI:	https://strathprints.strath.ac.uk/id/eprint/32983