Modelling the export marketing strategy - performance relationship

Tagg, S.K. and Taggart, J.H. and Wheeler, C.N.; Tagg, S.K. and Taggart, J.H. and Wheeler, C.N., eds. (2002) Modelling the export marketing strategy - performance relationship. In: International Business: Adjusting to New Challenges and Opportunities. Academy of International Business Series . Palgrave, United Kingdom, pp. 181-193. ISBN 0-333-984110

Abstract

Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. The book successfully brings together an integrated set of research concepts and results to present some contrasting views about how international business is adjusting to the challenges and opportunities that the 21st century presents.

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• Item metadata

  Item type:	Book Section
  ID code:	9533
  Dates:	Date Event 26 March 2002 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing Unknown Department
  Depositing user:	Strathprints Administrator
  Date deposited:	24 Mar 2010 16:24
  Last modified:	11 Nov 2024 14:35
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/9533