Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

McLean, Graeme and Barhorst, Jennifer B. and Shah, Esta and Mack, Rhonda (2019) Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective. In: Theory+Practice in Marketing Conference, 2019-05-16 - 2019-05-18, Columbia University.

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ORCID iDs

McLean, Graeme ORCID: https://orcid.org/0000-0003-3758-5279

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• Item metadata

  Item type:	Conference or Workshop Item(Speech)
  ID code:	68024
  Dates:	Date Event 18 May 2019 Published 16 May 2019 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	23 May 2019 15:38
  Last modified:	21 Nov 2024 01:40
  URI:	https://strathprints.strath.ac.uk/id/eprint/68024