Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation

Karam, Esraa and Alexander, Matthew (2018) Exploring customer engagement marketing (CEM) and its impact on customer engagement behaviour (CEB) stimulation. In: 10th SERVSIG Conference, 2018-06-14 - 2018-06-16, IESEG School of Management.

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Abstract

This work-in-progress paper aims at studying an emerging topic in the customer engagement literature called ‘Customer Engagement Marketing’ (CEM). Customer Engagement Marketing (CEM) is viewed as a foundational tool and a technique for organizations to capitalize on customer engagement to achieve their objective.

ORCID iDs

Karam, Esraa ORCID: https://orcid.org/0000-0002-7322-0165

Alexander, Matthew ORCID: https://orcid.org/0000-0003-3770-8056

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	64436
  Dates:	Date Event 14 June 2018 Published 6 February 2018 Accepted
  Notes:	Accepted 6th February 2018
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	12 Jun 2018 15:56
  Last modified:	04 Dec 2024 01:36
  Related URLs:	Event Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/64436