The role of internal branding in the delivery of employee brand promise

Punjaisri, Khanyapuss and Wilson, Alan; Balmer, J.M.T. and Powell, S.M. and Kernstock, J. and Brexendorf, T., eds. (2016) The role of internal branding in the delivery of employee brand promise. In: Advances in Corporate Branding. Palgrave Macmillan Ltd., London, pp. 91-108. ISBN 9781352000078

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ORCID iDs

Punjaisri, Khanyapuss and Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876; Balmer, J.M.T., Powell, S.M., Kernstock, J. and Brexendorf, T.