'Trust me' is not a winning appeal for referendum votes

Rose, Richard (2016) 'Trust me' is not a winning appeal for referendum votes. The UK in a Changing Europe.

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Abstract

In the referendum campaign, both sides are painting conflicting pictures of the future if Britain stayed in or left the European Union. Since no description of the future can be backed up by evidence, campaigners are in effect asking voters to take on trust what they forecast. Such appeals assume that voters are inclined to trust politicians and the arguments that they make. However, this is not the case.