Entrepreneurial ideation : unpacking the relationships between creativity, style and trends
Tools
Pret, Tobias and Carter, Sara and Shaw, Eleanor (2016) Entrepreneurial ideation : unpacking the relationships between creativity, style and trends. In: Academy of Management Meeting, 2016-08-05 - 2016-08-09, California. (In Press)
Full text not available in this repository.Request a copyAbstract
Generating novel and useful ideas that can be turns into business opportunities requires creativity. However, understanding of how entrepreneurs employ creativity to develop ideas over time is limited. We therefore explore strategies that entrepreneurs pursue to engage in ideation processes. Set within the context of the UK craft industry, this study investigates the lived experiences of 10 creative entrepreneurs over 18 months.
ORCID iDs
Pret, Tobias ORCID: https://orcid.org/0000-0002-8594-6617, Carter, Sara ORCID: https://orcid.org/0000-0001-5812-4354 and Shaw, Eleanor ORCID: https://orcid.org/0000-0002-6614-6729;-
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Item type: Conference or Workshop Item(Paper) ID code: 55979 Dates: DateEvent17 March 2016Published17 March 2016AcceptedSubjects: Social Sciences > Commerce Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 22 Mar 2016 12:39 Last modified: 11 Nov 2024 16:46 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/55979
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