The effect of acculturation process on consumers in their acceptance of e-commerce platform
Lacka, Ewelina (2013) The effect of acculturation process on consumers in their acceptance of e-commerce platform. In: British Academy of Management e-Business & e-Government SIG, 2013-04-04 - 2013-04-05, University of Newcastle.
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Lacka, Ewelina ![]() | Item type: | Conference or Workshop Item(Other) |
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ID code: | 49487 |
Keywords: | Marketing. Distribution of products, Computer software, Management of Technology and Innovation, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Science > Mathematics > Computer software |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 02 Oct 2014 11:24 |
Last modified: | 04 Nov 2020 05:00 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/49487 |
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