Corporate identity anchors : a managerial cognition perspective

He, Hong-Wei (2012) Corporate identity anchors : a managerial cognition perspective. European Journal of Marketing, 46 (5). pp. 609-625. ISSN 0309-0566 (https://doi.org/10.1108/03090561211212449)

Abstract

Previous studies on corporate identity (CI) suggest that different beholders view CI from different angles. For example, senior managers' angle can be different from those of employees or customers. The present study aims to explore the dimensions of managerial perceptions of CI.

ORCID iDs

He, Hong-Wei ORCID: https://orcid.org/0000-0002-6329-7329

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• Item metadata

  Item type:	Article
  ID code:	44837
  Dates:	Date Event 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Sep 2013 10:54
  Last modified:	11 Nov 2024 10:28
  URI:	https://strathprints.strath.ac.uk/id/eprint/44837