Understanding the experience of the bride and the groom : establishing leadership in the wedding industry

Lemke, Kerstin Ingeborg and Lemke, Fred (2010) Understanding the experience of the bride and the groom : establishing leadership in the wedding industry. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29.

Abstract

Poster summarising research into leadership in the wedding industry.

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• Item metadata

  Item type:	Conference or Workshop Item(Poster)
  ID code:	34544
  Dates:	Date Event 2010 Published
  Keywords:	relationship marketing, weddings, marketing, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing Faculty of Humanities and Social Sciences (HaSS) > School of Education > Education
  Depositing user:	Pure Administrator
  Date deposited:	14 Nov 2011 13:00
  Last modified:	31 Aug 2022 17:50
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/34544