Understanding the experience of the bride and the groom : establishing leadership in the wedding industry
Lemke, Kerstin Ingeborg and Lemke, Fred (2010) Understanding the experience of the bride and the groom : establishing leadership in the wedding industry. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29.
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Poster summarising research into leadership in the wedding industry.
| Author(s): | Lemke, Kerstin Ingeborg and Lemke, Fred | Item type: | Conference or Workshop Item(Poster) |
|---|---|
| ID code: | 34544 |
| Keywords: | relationship marketing, weddings, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing Faculty of Humanities and Social Sciences (HaSS) > School of Education > Education |
| Depositing user: | Pure Administrator |
| Date deposited: | 14 Nov 2011 13:00 |
| Last modified: | 08 Jan 2020 19:32 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/34544 |
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