Understanding the experience of the bride and the groom : establishing leadership in the wedding industry

Lemke, Kerstin Ingeborg and Lemke, Fred (2010) Understanding the experience of the bride and the groom : establishing leadership in the wedding industry. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29.

Full text not available in this repository.Request a copy from the Strathclyde author

Abstract

Poster summarising research into leadership in the wedding industry.

Creators(s): Lemke, Kerstin Ingeborg and Lemke, Fred;
Item type:Conference or Workshop Item(Poster)
ID code:34544
Keywords:relationship marketing, weddings, marketing, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Faculty of Humanities and Social Sciences (HaSS) > School of Education > Education
Depositing user: Pure Administrator
Date deposited:14 Nov 2011 13:00
Last modified:31 Jul 2020 00:35
Related URLs:
URI:https://strathprints.strath.ac.uk/id/eprint/34544
Export data:
CORE (COnnecting REpositories)