Understanding the experience of the bride and the groom : establishing leadership in the wedding industry

Lemke, Kerstin Ingeborg and Lemke, Fred (2010) Understanding the experience of the bride and the groom : establishing leadership in the wedding industry. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29.

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Abstract

Poster summarising research into leadership in the wedding industry.

Creators(s): Lemke, Kerstin Ingeborg and Lemke, Fred;
Item type:Conference or Workshop Item(Poster)
ID code:34544
Keywords:relationship marketing, weddings, marketing, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Faculty of Humanities and Social Sciences (HaSS) > School of Education > Education
Depositing user: Pure Administrator
Date deposited:14 Nov 2011 13:00
Last modified:29 Oct 2020 08:26
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URI:https://strathprints.strath.ac.uk/id/eprint/34544
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