Measuring implicit trust and automatic attitude activation

Burns, C. and Conchie, S.; (2011) Measuring implicit trust and automatic attitude activation. In: Handbook of Research Methods on Trust. Edward Elgar, London. ISBN 9781848447677

Abstract

When researchers measure trust, they often use direct (explicit) measures like questionnaire surveys. This chapter considers the use of indirect (implicit) measures of trust, which rely on reaction times. These measures are less susceptible to the effects of response biases and are more likely to be indicative of spontaneous behaviours.

ORCID iDs

Burns, C. ORCID: https://orcid.org/0000-0002-5435-3114

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• Item metadata

  Item type:	Book Section
  ID code:	16579
  Dates:	Date Event November 2011 Published
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Industries. Land use. Labor > Risk Management Philosophy. Psychology. Religion > Psychology
  Department:	Strathclyde Business School > Work, Organisation and Employment
  Depositing user:	Dr Calvin Burns
  Date deposited:	22 Feb 2010 15:26
  Last modified:	11 Nov 2024 14:39
  URI:	https://strathprints.strath.ac.uk/id/eprint/16579