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2026
Cowan, Kirsten and Marder, Ben and Lavertu, Laura and Li, Jiayuan (2026) (How) does the number of followers impact the success of influencer marketing? A construal level perspective. Journal of Advertising Research, 66 (1). pp. 4-23. ISSN 1740-1909
2025
Lavertu, Laura and Kulow, Katina and Cowan, Kirsten and Marder, Ben (2025) Petfluencers, the fur-mula for sincere endorsements : examining how and when pets exhibit greater persuasion as influencers. Journal of Advertising Research, 65 (4). pp. 484-499. ISSN 1740-1909

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