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2007
Gotsi, Diamandoula and Andriopoulos, Constantine and Wilson, Alan (2007) Cultural alignment in corporate rebranding : a case study. In: Association of Collegiate Marketing Educators Conference, 2007-03-01.
Strathprints makes available scholarly Open Access content by scholars in the Departments of Mechanical & Aerospace Engineering, Electronic & Electrical Engineering, and Design, Manufacturing & Engineering Management -- all active in the areas of space systems engineering, space mechatronics, aerospace and astronautical engineering. This spans a wide variety of topics such as nano-satellites, self-assembling spacecraft, robotics, flightpath mechanics, orbital dynamics, trajectory design and optimization, autonomous navigation and planning -- and with almost all research outputs openly available through Strathprints.
Explore the Open Access research of the Mechanical & Aerospace Engineering, Electronic & Electrical Engineering, and Design, Manufacturing & Engineering Management. Or explore all of Strathclyde's Open Access research...
Gotsi, Diamandoula and Andriopoulos, Constantine and Wilson, Alan (2007) Cultural alignment in corporate rebranding : a case study. In: Association of Collegiate Marketing Educators Conference, 2007-03-01.