Cultural alignment in corporate rebranding : a case study
Gotsi, Diamandoula and Andriopoulos, Constantine and Wilson, Alan (2007) Cultural alignment in corporate rebranding : a case study. In: Association of Collegiate Marketing Educators Conference, 2007-03-01.
Full text not available in this repository.Request a copy from the Strathclyde authorAbstract
This paper provides a case study of cultural alignment in corporate rebranding
Creators(s): |
Gotsi, Diamandoula, Andriopoulos, Constantine and Wilson, Alan ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 45659 |
Keywords: | corporate culture, cultural alignment, corporate rebranding, case study, Marketing. Distribution of products, Marketing |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Pure Administrator |
Date deposited: | 05 Nov 2013 15:25 |
Last modified: | 17 Dec 2020 03:38 |
URI: | https://strathprints.strath.ac.uk/id/eprint/45659 |
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