Cultural alignment in corporate rebranding : a case study

Gotsi, Diamandoula and Andriopoulos, Constantine and Wilson, Alan (2007) Cultural alignment in corporate rebranding : a case study. In: Association of Collegiate Marketing Educators Conference, 2007-03-01.

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Abstract

This paper provides a case study of cultural alignment in corporate rebranding

ORCID iDs

Gotsi, Diamandoula, Andriopoulos, Constantine and Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;