Cultural alignment in corporate rebranding : a case study

Gotsi, Diamandoula and Andriopoulos, Constantine and Wilson, Alan (2007) Cultural alignment in corporate rebranding : a case study. In: Association of Collegiate Marketing Educators Conference, 2007-03-01.

Abstract

This paper provides a case study of cultural alignment in corporate rebranding

ORCID iDs

Wilson, Alan ORCID: https://orcid.org/0000-0002-5491-1876

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	45659
  Dates:	Date Event 2007 Published
  Keywords:	corporate culture, cultural alignment, corporate rebranding, case study, Marketing. Distribution of products, Marketing
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Nov 2013 15:25
  Last modified:	17 Jun 2021 01:46
  URI:	https://strathprints.strath.ac.uk/id/eprint/45659