Cultural alignment in corporate rebranding : a case study

Gotsi, Diamandoula and Andriopoulos, Constantine and Wilson, Alan (2007) Cultural alignment in corporate rebranding : a case study. In: Association of Collegiate Marketing Educators Conference, 2007-03-01.

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Abstract

This paper provides a case study of cultural alignment in corporate rebranding

Creators(s): Gotsi, Diamandoula, Andriopoulos, Constantine and Wilson, Alan ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;
Item type:Conference or Workshop Item(Paper)
ID code:45659
Keywords:corporate culture, cultural alignment, corporate rebranding, case study, Marketing. Distribution of products, Marketing
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:05 Nov 2013 15:25
Last modified:13 Jun 2020 01:45
URI:https://strathprints.strath.ac.uk/id/eprint/45659
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