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2008
Evanschitzky, H. and Prykop, C. (2008) The role of the sales employee in securing business customers satisfaction: a multilevel study. In: Academy of Marketing Science Annual Conference, 1900-01-01.
Douglas, M. and Ennis, Sean and Wilson, A.M. (2008) Re-engineering assessment practices: a case study on the use of multiple-choice tests in a UK marketing class. In: Academy of Marketing Science Annual Conference, 1900-01-01.