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Rihova, Ivana and Alexander, Matthew (2016) Resource asymmetry in service encounters : coping strategies and outcomes for front-line employees. In: AMA Servsig 2016, 2016-06-17 - 2016-06-19, Maastricht University.
Alexander, Matthew and Wunderlich, Nancy (2016) When engagement leads to intensity : an exploratory study on the nature of cocreation intensity. In: AMA Servsig 2016, 2016-06-17 - 2016-06-19, Maastricht University.