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Wilson, Alan (2014) Adopting a strategic approach to customer experience management. In: AMA SERVSIG 2014 International Research Conference, 2014-06-13 - 2014-06-15, University of Macedonia.
Katsaridou, Iliana and Wilson, Alan (2014) Customers' behavioural contribution to the service encounter. In: AMA SERVSIG 2014 International Research Conference, 2014-06-13 - 2014-06-15, University of Macedonia.
Osei-Frimpong, Kofi and Wilson, Alan (2014) Patient experience and co-creation of value in healthcare service delivery. In: AMA SERVSIG 2014 International Research Conference, 2014-06-13 - 2014-06-15, University of Macedonia.
Alexander, Matthew and Hamilton, Kathy (2014) Who is Working for Who? Exploitation, Empowerment and Cocreation. In: AMA SERVSIG 2014 International Research Conference, 2014-06-13 - 2014-06-15, University of Macedonia.