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2008
Evanschitzky, H. and Lentz, P. and Woisetschläger, David American Marketing Association ( AMA ) (Funder) , ed. (2008) Are newspaper subscribers closely connected or just bound by contract? Moderating effects in the four-stage-loyalty model. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.
Evanschitzky, H. and Woisetschläger, David (2008) Communication of price increases: how can negative consumer reactions be reduced? In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.