Communication of price increases: how can negative consumer reactions be reduced?

Evanschitzky, H. and Woisetschläger, David (2008) Communication of price increases: how can negative consumer reactions be reduced? In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

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Abstract

This paper examines price increases and how negative consumer reactions can be reduced.

Creators(s): Evanschitzky, H. and Woisetschläger, David;
Item type:Conference or Workshop Item(Paper)
ID code:9351
Keywords:communication price increase, consumer reactions, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date deposited:23 Mar 2010 09:24
Last modified:13 Jan 2021 02:59
URI:https://strathprints.strath.ac.uk/id/eprint/9351
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