Communication of price increases: how can negative consumer reactions be reduced?

Evanschitzky, H. and Woisetschläger, David (2008) Communication of price increases: how can negative consumer reactions be reduced? In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

Abstract

This paper examines price increases and how negative consumer reactions can be reduced.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9351
  Dates:	Date Event 2008 Published
  Keywords:	communication price increase, consumer reactions, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	23 Mar 2010 09:24
  Last modified:	18 Jan 2023 12:58
  URI:	https://strathprints.strath.ac.uk/id/eprint/9351