Communication of price increases: how can negative consumer reactions be reduced?
Evanschitzky, H. and Woisetschläger, David (2008) Communication of price increases: how can negative consumer reactions be reduced? In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.
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This paper examines price increases and how negative consumer reactions can be reduced.
| Author(s): | Evanschitzky, H. and Woisetschläger, David | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 9351 |
| Keywords: | communication price increase, consumer reactions, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 23 Mar 2010 09:24 |
| Last modified: | 16 Jan 2020 01:39 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9351 |
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