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Caemmerer, B.; Armstrong, G. and Kotler, P. and Harker, M.J. and Brennan, R., eds. (2009) Case study - Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. FTE UK, United Kingdom. ISBN 978-0-2737-1395-1