What factors differentiate between multiple and single foreign market servicing modes?

Dimitratos, P. and Ibeh, K.I.N. and Wheeler, C.N. (2003) What factors differentiate between multiple and single foreign market servicing modes? In: 32nd European Marketing Academy Conference, 2003-05-20 - 2003-05-23.

Abstract

This paper examines the factors that differentiate between multiple and single foreign market servicing modes.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9722
  Dates:	Date Event 2003 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing Strathclyde Business School
  Depositing user:	Strathprints Administrator
  Date deposited:	30 Mar 2010 12:40
  Last modified:	11 Nov 2024 16:16
  URI:	https://strathprints.strath.ac.uk/id/eprint/9722