Entrepreneurial marketing: a historical perspective

Collinson, E.M. and Shaw, E. (2001) Entrepreneurial marketing: a historical perspective. In: To Be Ascertained, 2001-01-01. (Unpublished)

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Abstract

This paper discusses the historical perspective of entrepreneurial marketing.

ORCID iDs

Collinson, E.M. and Shaw, E. ORCID logoORCID: https://orcid.org/0000-0002-6614-6729;