Modelling values in ethical consumer decision-making

Shiu, E.M.K. and Hassan, L.M. and Shaw, D.; (2004) Modelling values in ethical consumer decision-making. In: Virtue in Marketing: Proceedings of the Academy of Marketing Conference. University of Gloucestershire Business School, Cheltenham, United Kingdom. ISBN 1861741480

Abstract

This paper explores those values pertinent to ethical consumers in decision making.

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• Item metadata

  Item type:	Book Section
  ID code:	9422
  Dates:	Date Event 2004 Published
  Notes:	Available as CDROM
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	20 Mar 2010 14:15
  Last modified:	11 Nov 2024 14:35
  URI:	https://strathprints.strath.ac.uk/id/eprint/9422