Marketing mix efforts and brand equity

Ibeh, K.I.N. and Woisetschläger, David; Reynolds, K., ed. (2009) Marketing mix efforts and brand equity. In: AMA Winter Educators Conference 2009: Marketing Theory and Applications. AMA Educators Proceedings, 20 . Curran Associates, Inc., New York, United States of America. ISBN 9781615671434

Abstract

Paper discussing marketing mix efforts and brand equity.

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• Item metadata

  Item type:	Book Section
  ID code:	9376
  Dates:	Date Event October 2009 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	22 Jan 2010 11:47
  Last modified:	11 Nov 2024 14:37
  Related URLs:	Event Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/9376