New customer promotions and their impact on existing customers

Grant, I. and Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) New customer promotions and their impact on existing customers. In: Academy of Marketing Sciences Annual Conference 2008, 2008-05-28 - 2008-05-31. (Unpublished)

Abstract

Paper discussing new customer promotions and their impact on existing customers.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9358
  Dates:	Date Event 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	04 Feb 2010 12:41
  Last modified:	11 Nov 2024 16:20
  Related URLs:	http://www.ams-web.org/displaycommon.cfm...
  URI:	https://strathprints.strath.ac.uk/id/eprint/9358