Do you think I'm blind? effects of new customer acquisition promotion on existing customers

Evanschitzky, H. and Jockisch, M. and Woisetschläger, David (2008) Do you think I'm blind? effects of new customer acquisition promotion on existing customers. In: 37th European Marketing Academy Conference, 2008-05-30.

Abstract

Paper examining how the attempted acquisition of new customers through promotion might affect existing customers.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9347
  Dates:	Date Event May 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	24 Feb 2010 14:52
  Last modified:	11 Nov 2024 16:20
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/9347