Too old to choose? the effects of age and age related constructs on consumer decision making

Evanschitzky, H. and Woisetschläger, David (2008) Too old to choose? the effects of age and age related constructs on consumer decision making. Advances in Consumer Research, 35. pp. 630-636. ISSN 0098-9258

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Abstract

Aging of societies is a major challenge to academic research as well as to management. The unstoppable trend of an aging society in most western societies offers opportunities and challenges at the same time. This paper sheds light on the impact of age as well as age-related constructs on relevant consumer attitudes and behavior. More precisely, the empirical study, conducted in the market for cars, examining the relationships between four distinct age constructs and assesses the impact of these age constructs on information gathering, a consumer's evoked set, and on brand loyalty.

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• Item metadata

  Item type:	Article
  ID code:	9294
  Dates:	Date Event 2008 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	16 Mar 2010 09:37
  Last modified:	11 Nov 2024 09:02
  Related URLs:	http://www.acrwebsite.org/volumes/v35/na...
  URI:	https://strathprints.strath.ac.uk/id/eprint/9294