International product adaptation and performance : a systematic analysis of the literature and agenda for future research

Tsougkou, Eleni and Cadogan, John W. and Boso, Nathaniel and Hodgkinson, Ian R. and Oliveira, João S. and Laukannen, Tommi and Yazdani, Nahid and Story, Vicky M. (2025) International product adaptation and performance : a systematic analysis of the literature and agenda for future research. Journal of World Business, 60 (1). 101597. ISSN 1090-9516 (https://doi.org/10.1016/j.jwb.2024.101597)

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Abstract

There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the multidimensional nature of IPA. We show how the operational approaches used to explore IPA change its meaning across studies, demonstrate that IPA has different impacts across performance types, and highlight the range of mechanisms governing IPA's performance relationships. We present a set of issues that need to be accounted for to build a better theory of IPA's performance consequences, and a roadmap for future research.

ORCID iDs

Tsougkou, Eleni ORCID logoORCID: https://orcid.org/0000-0001-5083-4028, Cadogan, John W., Boso, Nathaniel, Hodgkinson, Ian R., Oliveira, João S., Laukannen, Tommi, Yazdani, Nahid and Story, Vicky M.;
  • Item type:Article
    ID code:91181
    Dates:
    Date
    Event
    1 January 2025
    Published
    18 November 2024
    Published Online
    31 October 2024
    Accepted
    27 August 2021
    Submitted
    Subjects:Social Sciences > Commerce > Business
    Department:Strathclyde Business School > Marketing
    Depositing user: Pure Administrator
    Date deposited:18 Nov 2024 12:08
    Last modified:19 Nov 2024 01:14
    URI:https://strathprints.strath.ac.uk/id/eprint/91181
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