International product adaptation and performance : a systematic analysis of the literature and agenda for future research
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Tsougkou, Eleni and Cadogan, John W. and Boso, Nathaniel and Hodgkinson, Ian R. and Oliveira, João S. and Laukannen, Tommi and Yazdani, Nahid and Story, Vicky M. (2025) International product adaptation and performance : a systematic analysis of the literature and agenda for future research. Journal of World Business, 60 (1). 101597. ISSN 1090-9516 (https://doi.org/10.1016/j.jwb.2024.101597)
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Abstract
There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the multidimensional nature of IPA. We show how the operational approaches used to explore IPA change its meaning across studies, demonstrate that IPA has different impacts across performance types, and highlight the range of mechanisms governing IPA's performance relationships. We present a set of issues that need to be accounted for to build a better theory of IPA's performance consequences, and a roadmap for future research.
ORCID iDs
Tsougkou, Eleni
ORCID: https://orcid.org/0000-0001-5083-4028, Cadogan, John W., Boso, Nathaniel, Hodgkinson, Ian R., Oliveira, João S., Laukannen, Tommi, Yazdani, Nahid and Story, Vicky M.;
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Item type: Article ID code: 91181 Dates: DateEvent1 January 2025Published18 November 2024Published Online31 October 2024Accepted27 August 2021SubmittedSubjects: Social Sciences > Commerce > Business Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 18 Nov 2024 12:08 Last modified: 17 Dec 2024 01:21 URI: https://strathprints.strath.ac.uk/id/eprint/91181