Strengthening the tourism workforce

Baum, Tom and Robinson, Richard (2024) Strengthening the tourism workforce. OECD, Paris, Paris. (https://doi.org/10.1787/977e2d2d-en)

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Abstract

Workforce issues are a long-standing vulnerability for the tourism sector and have been exacerbated since the COVID-19 pandemic. Tackling existing and emerging workforce issues in tourism requires new and whole-of-sector responses to improve the quality of tourism jobs, strengthen the tourism offer and reduce tourism’s (over)exposure to future crises. This chapter analyses policy approaches to support the sector to attract and retain talent across all skills levels and areas within the sector since the pandemic. It highlights the actions governments can take to create the right framework conditions to enable policy-led change, in collaboration with the private sector to build a more resilient tourism, considering the impacts of the green and digital transitions. Key policy considerations are identified to strengthen the tourism workforce.

ORCID iDs

Baum, Tom ORCID logoORCID: https://orcid.org/0000-0002-5918-847X and Robinson, Richard;