Cultural appropriation or transculturation : the curious resilience of ‘Tiki’ culture.

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Bryce, Derek; Das, Arindam and Chaudhuri, Himadri Roy and Turkdogan, Ozlem Sandikci, eds. (2024) Cultural appropriation or transculturation : the curious resilience of ‘Tiki’ culture. In: Postcolonial Marketing Communication. Springer, Singapore, pp. 97-116. ISBN 9789819702855 (https://doi.org/10.1007/978-981-97-0285-5_8)

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Abstract

This chapter will delve here into some autobiographical detail, as it is inspired by and relates this author’s own journey into the strange world of Tiki consumption and ‘suburban paganism’.

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Bryce, Derek

; Das, Arindam, Chaudhuri, Himadri Roy and Turkdogan, Ozlem Sandikci

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Item metadata

Item type:	Book Section
ID code:	89126
Dates:	Date Event 21 April 2024 Published 20 April 2024 Published Online
Notes:	Copyright © 2024 Springer-Verlag. This version of the chapter has been accepted for publication, after peer review (when applicable) and is subject to Springer Nature’s AM terms of use, but is not the Version of Record and does not reflect post-acceptance improvements, or any corrections. The Version of Record is available online at https://doi.org/10.1007/978-981-97-0285-5_8
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Political Science > Colonies and colonization. Emigration and immigration. International migration
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	03 May 2024 16:21
Last modified:	16 Nov 2024 08:07
URI:	https://strathprints.strath.ac.uk/id/eprint/89126

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