E-Services: opportunities and threats
Evanschitzky, H. and Iyer, G. (2007) E-Services: opportunities and threats. Springer. ISBN 978-3-8350-0801-4 (http://dx.doi.org/10.1007/978-3-8350-9614-1)
Full text not available in this repository.Abstract
Businesses are undergoing a paradigmatic shift as they are moving from the logic of exchange of "goods", which usually are manufactured output, to one in which service provision rather than goods is fundamental to economic exchange. The key assets in the context of the emerging paradigm of business are interactivity, connectivity, uncovering customer needs and providing customized offerings. As a platform, E-services can provide these functionality for firms. The growth of e-services is expected to be dramatic due to both, the emerging paradigm of business as well the universality of the Internet. This paper provides a framework for analyzing e-services.
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Item type: Book ID code: 7399 Dates: DateEventNovember 2007PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products
Bibliography. Library Science. Information Resources > Information resources > Electronic information resourcesDepartment: Strathclyde Business School > Marketing Depositing user: Strathprints Administrator Date deposited: 30 Jan 2009 12:51 Last modified: 11 Sep 2024 13:57 URI: https://strathprints.strath.ac.uk/id/eprint/7399