Customer perceived value in high growth firms

Mawson, Suzanne (2018) Customer perceived value in high growth firms. Cuadernos de Economía, 37 (75). pp. 755-778. ISSN 0121-4772 (https://doi.org/10.15446/cuad.econ.v37n75.68913)

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Abstract

Scholars have asserted that a key differentiator of high growth firms (HGFs) is their ability to create value for their customers. This paper contributes to the literature by empirically exploring this relationship. Drawing on comparative cohorts of 11 HGFs and 10 non-HGFs in Scotland, this paper finds that HGFs were much more likely than their non-HGF counterparts to be positively influencing customer perceived value, the creation of which is considered to be an important enabler of firm performance and growth. In addition to its empirical contribution to the high growth entrepreneurship literature, this paper raises issues for future research.

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