Relative importance of mobile banking predictors : a cross-national study

Frimpong, Kwabena and Al-Shuridah, Obaid and Wilson, Alan and Asafo-Adjei Sarpong, Frederick (2018) Relative importance of mobile banking predictors : a cross-national study. In: Frontiers in Service 2018, 2018-09-06 - 2018-09-09, Texas State University.

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Abstract

Even though there is general agreement regarding the main factors, which predict consumers' attitudes to self-service technologies, there are still areas of controversy and limited understanding regarding the relative importance of these factors.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	65613
  Dates:	Date Event 8 September 2018 Published 26 April 2018 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	02 Oct 2018 11:32
  Last modified:	09 Apr 2024 06:32
  URI:	https://strathprints.strath.ac.uk/id/eprint/65613