An analysis of material consumption culture in the Muslim world
Jafari, Aliakbar and Suerdem, Ahmet; Piela, Anna, ed. (2017) An analysis of material consumption culture in the Muslim world. In: Islam and Popular Culture. Routledge, London, pp. 61-79. ISBN 9781138681606
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Abstract
In this paper, we examine the notion of material consumption culture in Islamic societies. We differentiate between institutionalized religion and religion as culture. We contest the orientalist portrayal of Islam as a fanatic ideology opposed to western modernity’s features of secularism, individualism and pluralism. With reference to the Qur’anic text, we discuss that such qualities are embedded with Islam. We do not interpret the Qur’an from a theological perspective; rather, we seek to demonstrate the possibilities of its multiple interpretations. We argue that, in their everyday life consumption practices, Muslims (re)interpret religious guidelines in different ways, and refer to Islam as a transcendental set of guidelines to make better sense of their cultural practices in different ways. We summarize our discussion by highlighting the importance of analysing the culture of consumption from the lens of insiders and offer directions for future research.
ORCID iDs
Jafari, Aliakbar ORCID: https://orcid.org/0000-0003-4321-2911 and Suerdem, Ahmet; Piela, Anna-
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Item type: Book Section ID code: 61246 Dates: DateEvent12 July 2017Published1 January 2012AcceptedNotes: Re-print of a journal article originally published in Marketing Theory, 2012. Selected for publication in May 2017 for "Islam and Popular Culture". Subjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 11 Jul 2017 11:35 Last modified: 11 Nov 2024 15:10 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/61246