Consuming bondieuserie : raising the profile of religious kitsch consumption

Higgins, Leighanne and Hamilton, Kathleen; Moreau, Page and Puntoni, Stefano, eds. (2017) Consuming bondieuserie : raising the profile of religious kitsch consumption. In: Advances in Consumer Research. Advances in Cosumer Research . Association for Consumer Research, Duluth, MN, pp. 474-475. ISBN 9780915552245 (http://acrwebsite.org/volumes/1022063/volumes/v44/...)

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Abstract

Consumer research has described religious kitsch objects derogatively, perceiving them as secularizations of the Sacred. Findings from this ethnographic study into consuming Catholic pilgrimage to Lourdes contradict this derogative viewpoint. We draw on the concept of bonieuserie to demonstrate that religious kitsch objects can offer simultaneous symbolic and functional value.

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• Item metadata

  Item type:	Book Section
  ID code:	61190
  Dates:	Date Event 15 April 2017 Published 30 June 2016 Accepted
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	03 Jul 2017 08:45
  Last modified:	18 Apr 2024 00:06
  URI:	https://strathprints.strath.ac.uk/id/eprint/61190