Exploring collaboration in new product development
Fain, Nusa and Wagner, Beverly and Lemke, Fred; (2014) Exploring collaboration in new product development. In: Proceedings from the The 19th DMI. Design Management Institute, GBR.
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This paper discusses the relevant literature on collaboration in product development and proposes a framework for exploring collaboration proneness in development processes. The framework proposes valuable insight into managing collaboration in practice, as it provides an evaluation tool for managers to determine their internal team competences and gaps to be addressed. Furthermore, it enables companies to assess potential NPD partners outside company boundaries. A test on an industrial case demonstrates the applicability of the theoretically derived framework to practice.
ORCID iDs
Fain, Nusa, Wagner, Beverly ORCID: https://orcid.org/0000-0001-8025-6580 and Lemke, Fred;-
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Item type: Book Section ID code: 54896 Dates: DateEvent2014PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 11 Dec 2015 04:09 Last modified: 11 Nov 2024 14:59 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/54896