New Directions in Consumer Research

Hewer, Paul and Hamilton, Kathy and Jafari, Aliakbar (2015) New Directions in Consumer Research. SAGE Publications Ltd, London. ISBN 9781473911536

Abstract

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology.

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• Item metadata

  Item type:	Book
  ID code:	48567
  Dates:	Date Event September 2015 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	16 Jun 2014 12:39
  Last modified:	08 Apr 2024 14:41
  Related URLs:	Publisher
  URI:	https://strathprints.strath.ac.uk/id/eprint/48567