The changing nature of the marketing function within retail banks and building societies

Wilson, Alan (1992) The changing nature of the marketing function within retail banks and building societies. In: British Academy of Management Conference 1992, 1992-09-16.

Abstract

This paper looks at the changing nature of the marketing function within retail banks and building societies

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	46096
  Dates:	Date Event 1992 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	22 Nov 2013 12:40
  Last modified:	09 Apr 2024 05:53
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/46096