The difficulties of branding a service

Wilson, Alan (2004) The difficulties of branding a service. In: A Marca Programa Internacional de Alta Direccao, 2004-11-05 - 2004-11-06.

Abstract

This paper looks at the difficulties of branding a service

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	46085
  Dates:	Date Event 2004 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	22 Nov 2013 12:01
  Last modified:	09 Apr 2024 05:53
  URI:	https://strathprints.strath.ac.uk/id/eprint/46085