The difficulties of branding a service
Wilson, Alan (2004) The difficulties of branding a service. In: A Marca Programa Internacional de Alta Direccao, 2004-11-05 - 2004-11-06.
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This paper looks at the difficulties of branding a service
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Item type: Conference or Workshop Item(Paper) ID code: 46085 Dates: DateEvent2004PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 22 Nov 2013 12:01 Last modified: 09 Apr 2024 05:53 URI: https://strathprints.strath.ac.uk/id/eprint/46085
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