Tweens' expression of self-concept through the symbolic consumption of brands

Lloyd Parkes, Elizabeth and Doherty, Anne Marie (2012) Tweens' expression of self-concept through the symbolic consumption of brands. In: Academy of Marketing Conference: Marketing: catching the technology wave, 2012-07-02 - 2012-07-05.

[thumbnail of Parks-etal-AMC-2012-Tweens-expression-of-self-concept-through-the-symbolic]
Preview
Text. Filename: Parks_etal_AMC_2012_Tweens_expression_of_self_concept_through_the_symbolic.pdf
Accepted Author Manuscript

Download (934kB)| Preview

Abstract

This paper looks at tweens' expression of self-concept through the symbolic consumption of brands